Top Producer helps real estate professionals to succeed in the industry with CRM software that offers a variety of tools and resources. Client management tools are available to promote personal follow-up, send alerts on incoming leads, and suggest touch points. The software simplifies managing interactions with three different client types, which includes prospective clients, past clients, and current clients. Brokerages, teams, and agents can use real-time MLS data to give clients a complete picture of real estate activity in the local area with mobile-friendly reports that are accurate. Real estate professionals can also follow-up with online leads by using over 100 online sources. The software tracks ROI and manages lead routing to allow the user to obtain new leads ahead of time and have the advantage over competitors. The resources that are used make it easier to turn consumers into lifelong clients to ensure that real estate professionals can succeed long-term.