Customer relationships are important in real estate transactions. Rethink CRM provides the tools real estate agents and brokers need to close real estate deals and follow up on leads. Their commercial real estate CRM software platform provides sophisticated CRM tools and deal management applications. With this software platform, real estate brokers have access to the CRE database, prospect management tools and deal pipeline management tools. Rethink CRM is powered by Salesforce. Initiative customer relationship management tools are what make Rethink CRM powerful enough to help real estate agencies grow clients and customers. Their easy-to-use solution provides real estate agents and brokers with communication tools, marketing tools and inventory tools that help them keep track of their customers and keep them satisfied. Rethink CRM also has a residential CRM platform that has the following features: role based experience tools that can be customized, contact databases, matching criteria tools and a listing browser.