Wise Agent is a customer relationship management software platform developer that is primarily concerned with user experience. By going to great lengths to improve their user interface and user design experience, Wise Agent has managed to attract a large number of clients that had not previously used a customer relationship management software platform before. Despite this popularity among first-time users, Wise Agent continues to improve upon its software application in order to increase its ultimate potential. While Wise Agent's customer relationship management software platform could theoretically be used by a number of different industries, they have primarily focused their work on building their platform for use with real estate professionals. Unlike other industries, real estate professionals need to keep track of customers much more aggressively. It is for this reason that many customer relationship management platforms have real estate functionality, but few focus on it as aggressively as Wise Agent.