Top Producer is a set of client relationship management tools that was created for real estate professionals. The software helps real estate agents to manage their interactions with their potential leads, current clients and past customers. Specifically, the CRM can capture prospects, convert prospects into clients, help to close current clients and turn past clients into lifelong customers. These tasks are all accomplished through a dynamic sales pipeline that facilitates the process of turning a lead into a client. Through the Top Producer platform, you can contact potential clients, qualify your leads and use an automated action plan to close a sale. In addition, the Follow Up Coach tool helps you to stay in contact with your most strategic contacts. Furthermore, you can use Top Producer's marketing tools, such as personalized emails and branded newsletters, to keep all of your clients in the loop. Finally, you can access the Top Producer CRM across all of your devices because it uses cloud-based technology.