Referral Maker is a type of CRM (Customer Relationship Management) software that caters to the real estate sector in North America. Real estate agents who have valid licenses can rely on this platform to maximize earnings from sales commissions. The ultimate focus of Referral Maker is to optimize leads and conversion rates involving buyers or renters of residential real estate. This particular CRM solution has analytical software that can be used to measure the performance of real estate agents within a specific time frame. It is important for such professionals to study their own patterns and trends involving deals. Surely, analytical data can be useful in making adjustments for the future marketplace. The real estate market fluctuates monthly, and this CRM software provides some insight into the future. In fact, there are tools that can generate some accurate forecast models on the prices of homes and other properties within a specific region.