Follow Up Boss is a software that is developed for the real estate niche in North America. Such a specialty CRM platform is suitable for real estate brokers who seek the latest IT solutions. This particular program is engineered to facilitate direct forms of communication between real estate agents and their customers. An email system can be used to maintain reliable forms of communication via any device that has an Internet connection. Follow Up Boss also has various features that sync emails with text messages that are sent via smartphones. Therefore, real estate agents can easily access logs and data of interactions with select clients. It is important for such professionals to identify their customers with the right names and titles. Surely, it would be a social blunder for realtors to address customers with the wrong first or last names. Follow Up Boss makes sure that real estate brokers don't confuse personal information of their patrons.