The Buffini & Company's powerful software tool Referral Maker supplies a specialized customer relationship management tool to professionals working in the real estate industry. The program works compatibly with both personal computers and mobile technology. It enables a user to establish specific goals, and then work towards the completion of those objectives through a series of organized steps. The software also generates an ongoing stream of new leads and referrals, assisting sales and marketing organizations in developing new business. Some key features provided by the program include a centralized database resource, a place to record "to do" tasks, a calendar and a priority action center to assist the monitoring of essential tasks by supplying specific action steps to agents in the field. The program helps automate many real estate sales and marketing tasks.