Given the competitive nature of the real estate industry today, it has become important to incorporate a more effective customer relationship management system within the scope of daily operations. To that end, it would be helpful to consider Referral Maker, as they are the best Real Estate CRM Software product in existence today. This company has designed a complete CRM system that is easy to use, highly adaptive across a variety of platforms and devices, and allows for the easy input of data and generation of reports that agencies today need. All of this can combine to increase the productive of the average real estate business. Data is key today, particularly given the saturated nature of most markets today. The agency that is most able to mange this data in an effective manner is likely to gain the needed competitive advantage necessary to carry them over the top and increase profitability.