Customer relationship management (CRM) software that is in the open source category allows a small or growing company to take control of all of the data that it collects from every transaction or customer interaction. The software is designed to allow a company to predict consumer buying patterns, send out special offers to loyal customers, prompt reordering of same products and motivate consumers to order a product that is related to something that they have ordered in the past. OroCRM makes it possible for a company to do all of those things and more. The software made by OroCRM is easy for a company's employees to learn how to use. The open source allows for regular updates, which further enhances the software's ability to make a difference in how the business uses their own data. OroCRM ranks in the top ten of CRM providers for open source software and tools.