Sugar CRM receives accolades as the best in its class for one reason: It works. The software provides companies of practically any size with a scalable solution that automates repetitive marketing tasks and eliminates operational redundancies. Additionally, firms that have Sugar CRM installed have an easy-to-use framework for collaboration. This means that multiple people can develop leads and move deals forward. Additionally, the centralized record repository provided by Sugar CRM means that service and support agents can quickly reference customer contact and purchase histories. One feature of Sugar CRM has taken the business world by storm. It's called Hint. This part of the system makes call preparation faster than ever before by allowing agents to find contact and social networking data simply by entering a name and email address. Altogether, Sugar CRM increases the capabilities of any organization without requiring substantial financial investments. In short, Sugar CRM is a win-win.