Zurmo is a contact resource management application program that is radically different from other apps designed to help salespeople. For starters, it's simple to use, and its learning curve isn't steep. Actually, Zurmo fun to use. The company has built in "gamification," which means that using Zurmo is in many ways similar to playing a video game. A part of what makes Zurmo enjoyable is how it links together different members of a sales team through messaging, contests, etc. Contact resource management is about people, after all, and this product combines social media styling with result-oriented work tools. You can think of it as Facebook with a purpose. Because Zurmo is open-source and test-driven software, the bugs are worked out much better than with other CRM software. Its interface features clean lines and intuitive interaction tools. To conclude, if your current CRM isn't working, turn to Zurmo.