Sugar CRM is an internet marketing and advertising company that specializes in open source customer relationship management. Sugar CRM's software, which goes by the name "Sugar", is marketed as a solution for the overblown and oversold CRM softwares that have taken over the industry. In contrast to those types of CRM software that are filled with countless unnecessary tools, Sugar comes equipped with a simple, user friendly interface, industry leading customer service and experience, and an intuitive customer platform that makes things easier rather than more complicated. Sugar CRM has worked for many notable clients including Wilson, Audi, htc, T-Mobile, Live Nation, IBM, Rebook, and AGFA Healthcare. In addition to providing an industry leading customer experience, the Sugar software has been designed to optimize sales at every engagement. The Sugar software is also fully optimized to be used on mobile platforms, including both iOS and Android operating systems on phones and tablets.