CiviCRM
Managing customer relationships is essential to every business. When a company has reached a size where it is not possible to enjoy a highly personal relationship just by looking at the customer's name, savvy businesses make use of open source CRM software. One of the leaders in the development and maintenance of open source software is CiviCRM. this firm provides its clients with robust software packages that make it as easy as possible to delve into the data and make the most of customer relationships. The software packages developed by CiviCRM allow businesses to set up contact lists based on the type or date of a customer's last purchase. The software can be set up to prompt customer service representatives to contact the consumer and ask about their satisfaction with the product or service they ordered. CiviCRM's staff also develops software that allows for opt-in email and viral marketing campaigns.