Sugar is one of the customer relationship management industry's mainstays. In fact, the tool score the best in a survey that focused customer experience. This well-established CRM tool is built by people who have long-term relationships with large businesses. They understand the needs of corporations, and they know how to help companies draw the attention of new customers and keep existing customers happy. Sugar CRM runs on laptops, desktops and mobile devices, and it brilliantly orchestrates an efficient customer journey. It has an array of available integrations, and it can be tailored to clients' needs. Among the outfits that use Sugar CRM, one finds Audi, Sennheiser and IBM, but a brand need not be global to benefit from Sugar's excellent attributes. Interested parties can find a free trial on Sugar CRM's website.