When a company needs to increase its sales, but it does not have a lot of time for analyzing its data and getting through all the details, open source customer relationship management software makes the process easier. As one of the ten best developers of open source customer relationship management (CRM) software, CiviCRM is known for the ease of use of its software packages. CiviCRM builds packages that are intuitive and do not require an extended training process for employees. If a company is hiring seasonal staff, the software made by CiviCRM allows even new hires to get started using the software in a minimum amount of time. By decreasing the amount of downtime, the firm helps its clients to make the most of their marketing dollars and energy. CiviCRM makes it easier for a company to increase customer loyalty and build a strong rapport with all of their customers.