Businesses that need state-of-the-art CRM software but lack the budgets needed to invest in commercial software can prosper with X2CRM. This open source application gives companies in control of the entire customer lifecycle while equipping them with optimized workflows. From the time the marketing team generates a new lead until the management of the post-sale experience, X2CRM is there to ensure that no contacts fall through the cracks and no deal gets ignored. By integrating with common commercial business applications, X2CRM provides firms with the ability to increase productivity simply by reducing the number of screens needed to perform each task. For managers, X2CRM works well because of its impressive collection of embedded reporting tools. From employee productivity reports to sales conversion rates, X2CRM portrays an accurate picture of organizational and departmental performance. Furthermore, X2CRM helps to identify and resolve bottlenecks to boost efficiency.