Companies that need an open source, gamified CRM solution turn to Zurmo for answers. The application has mobile and social connections that keep marketing and sales teams engaged. Businesses can use the application as made available online, or adapt it to meet custom requirements. A professional developer community supports Zurmo, so users can always get advice for optimizing its use. The Zurmo team provides an intuitive and easy-to-use CRM platform that gives users a fun and natural experience as they work. Features that make Zurmo appealing to a broad range of businesses include contact and activity management as well as tools for tracking deals. CRM gamification gives users cutting-edge tools that keep scores and award badges based on achievements. Zurmo users can create custom workflows and enjoy marketing and project automation functions.