Open source solutions save businesses money while giving them similar capabilities to commercial software products. OroCRM gives companies a feature-packed CRM platform that gives them the power to crystallize customer relationships by capturing relevant information and storing it in a central, accessible location. Regardless of what your customers do or where they go, OroCRM will let you know. The refined multichannel approach used by OroCRM combines brick-and-mortar operations with e-commerce and direct sales efforts in one place, giving businesses a unified view of their operation. Every customer engagement has value, so OroCRM has systems in place to make sure that no contact falls through organizational cracks. Businesses sell more with OroCRM because the application supplies an affordable and effective 360-degree view of every contact.