Zurmo is an open source CRM (Customer Relationship Management) software that has been developed to assist businesses worldwide. This IT solution comes with a license that can be easily obtained by anyone who needs some sort of advanced yet affordable enterprise tools. Zurmo includes various types of marketing tools that enable vendors to reach a target audience via bulk emails. Templates are also available to speed up the process of writing personalized email messages to customers who have been specifically selected based on strict criteria. Zurmo also has intelligent features that could generate some accurate predictions about the future sales and profits of a given company. In addition to having loads of enterprise features, this CRM platform also has some gamification utilities. For example, badges and other virtual honors can be awarded to workers and customers. Loyal patrons surely deserve some recognition for their buying habits and other activities online and in person.