Sugar CRM is an online software tool for business goers. Sugar CRM acts as a customer relationship management tool that increases the ease of conducting business and gaining sales for people, often being described as a top-rated tool for customer experience. The tool comes with a lot of products and services attached to it, along with a free trial for those who are new to this form of technology. Sales engagement is one example of a benefit of this, because now users can not only keep track of their sales but also adjust them accordingly and increase win rates in their own sales pipeline. Customer service has also been improved, because along with providing better service and support, collaboration is easier. Also, getting feedback from customers is easier and thus being able to adjust to it. Sugar CRM has been used by companies like IBM, Audi, HTC, T-Mobile and Zurich.