Marketo
Marketo is a cloud-based lead management and marketing software solution. Oriented primarily to improve companies’ marketing outcomes, Marketo is focused on the lead generation and prospect mining aspects of the sales process, though it does offer nearly seamless integration with the popular sales-oriented CRM systems. The Marketo family offers a number of applications, each one focuses on specific marketing channel such as email, digital ads, social media and so on. It also offers applications for marketing automation and predictive content generation. Marketo also has its own ecosystem of third-party applications, called Marketo LaunchPoint, which extend and expand the capabilities of the Marketo software and offer many industry-specific marketing solutions that can be seamlessly integrated into the existing Marketo suite. This gives it incredible flexibility, and makes Marketo a good choice for businesses that find the marketing component of their existing CRM solution short on features.