What makes Infusionsoft unique amongst other customer relations management software suites is that it relies on the power of the internet to connect businesses on a much more comprehensive system. Cloud-based CRM software is the wave of the future, and it allows anyone with the right credentials to access the information in the software wherever they might be. This is incredibly helpful for brands that have employees who are constantly on the go, or those that don't have a singular headquarters. Without such a hub, information processing and communication can be difficult, but not with Infusionsoft. The company that created Infusionsoft was first founded in 2001, so they have a ton of experience in the field of CRM software. They have tweaked and perfected Infusionsoft to operate in the current market for small businesses, and they continue to advance the software as new forms of technology make their way to the industry.