Sugar CRM is the name of a customer relationship management tool. Sugar is a software program that is heavily business oriented, in the sense that it allows users to conduct business simply from sitting at their computers. This means they have to do less work and only have to manage and keep track of all their results while maximizing profit and their consumer base. The software is easy to use and has advantages such as better contact management with coworkers and other users, meaning having a better contacts list for starters. Better results and analysis tracking is another bonus from using the software and this allows users to know how well they are doing in real time and allows them time to adjust so they can increase revenue and interact with customers. This also means feedback is important and its impact on generating more revenue as the time goes on.