When you are looking to grow your business, one of the first things that you need to do is find a way to keep your client information organized. To do this, you should consider using an online CRM program. One of the leading online CRM programs today is Marketo. Marketo is a CRM program that uses the cloud to keep items organized. This means that any user of the software can access their information using any computer or smart device. This can make it very easy to stay connected and informed, even when you are out of the office. Marketo also specializes in providing a user with analytics on their information. The software has the ability to aggregate all of the data that you have submitted and create reports around it. This can then help you to see which sales methods have been the most effective, and which have not been as efficient.