Marketo
Thorough customer relationship management can accomplish many feats. It can lead to an optimized workflow and more profitable sales pipeline. Some CRM's also have the power to automate successful marketing campaigns. Marketo has earned a place among the best online CRM software thanks to its features that allow users to laser-focus their marketing efforts. Marketo helps users focus on the accounts that matter the most by revealing important business insights. Users will be able to identify accounts with the greatest revenue potential and thus, be able to move on them better-equipped and more quickly. Analytics, lead management and cross-channel engagement are some of the functions that can be used on one convenient platform. Through this CRM, sales teams will feel they are working in a more cohesive manner and when software support is needed, it will be available. With Marketo, users can pick and pay for the apps they will use.