Marketo
Marketo is a digital marketing software solution. Marketo is used in a wide range of industries such as finance, education, media, IT, healthcare and manufacturing. Marketo provides different solutions depending on your organization’s requirements. There are five available solutions, Lead Management, Email Marketing, Consumer Marketing, Customer Base Marketing and Mobile Marketing. Additionally, Marketo provides assistance with online ads. Marketo will assist you in personalizing ads for different customer segments thus increasing your ROI for the money spent on online ads. Another important feature for businesses is the content recommendation feature. Marketo will crawl your website and then assist you with recommending the best content for your customers. Marketo’s pricing is dependent on the solution that you have chosen and the size of your marketing campaign. All solutions have one simple plan except for the Lead Management solution. The Lead Management solution has four plans: Basic, Pro, Elite and Enterprise. If you want more information on pricing, contact the Marketo sales team to get started.