Infusionsoft is an online CRM software built for helping small businesses succeed. Small businesses can build better relationships with customers and leads with this software. This software has been known to improve lead generation, increase conversion rates, and save time. Infusionsoft streamlines the process of buying goods online, improving the customer experience. It has a feature that allows you to organize your contacts, similar to segmenting an email list. Organizing your contacts makes it easier to keep up with everyone. Infusionsoft collects data about your contacts and indicates which are of the highest priority to your business. This helps you focus on the leads and customers most likely to buy from you. Infusionsoft also minimizes your workload through its automation features. It can be set up to initiate personalized communications based on email sends, form submissions, opens, slicks, and payment history. You can automatically send timely messages based on a customer's needs. Additional features of Infusionsoft include sales automation, analytics, and integration with other apps.