Sugar customer relationship management, or CRM, software is created to help businesses of all sizes improve sales and productivity by using advanced technology. The software is accessed online through a standard web browser so that it never has to be installed locally. Sugar CRM was designed from the start to be a different type of application. The application is straightforward and does not include many of overly complicated functions found in enterprise-level suites. This makes it easy to learn and use. Sugar CRM combines sales features with support and marketing modules. It also includes some powerful collaborative features that make is possible for an entire salesforce to share contacts and other information. Data about leads and sales can be viewed in real-time through a simple interface. Salespeople can even use the data in Sugar CRM to see what sales techniques are most effective for leads in order to improve productivity. The online nature of Sugar CRM means that it can be accessed through mobile devices as well. Sugar is a top online CRM package for nearly any type of business.