Infusionsoft customer relationship management, or CRM, software provides powerful functionality that will help your business to succeed. The software is made primarily for small businesses that need a streamlined application delivered online. The online delivery model means your business accesses the application across the Internet with a browser. Infusionsoft CRM focuses primarily on making it easier for your business to manage contacts and data related to sales leads. The contact management area of the CRM gives you the ability to automatically collect or import a wide range of data about your leads. Infusionsoft includes data management tools that will purge duplicate contacts. It gives you robust editing and importing tools for contacts as well. The application allows for segmentation. This means you can aggregate your sales leads by different qualities or demographics. Lead scoring lets you give every contact a rating. This will make it easier to segment your contacts to ensure you stay in touch with the people most like to make a purchase. Infusionsoft has established itself as a top online CRM application in the market today.