Insightly has built a reputation for consistently providing high-quality software platforms to its clients, thus earning recognition from within the industry as one of the best online customer relationship management software developers currently on the market. When designing its customer relationship management software, one of the most important design factors for Insightly was ensuring that their software was intuitive and easy to navigate. From Insightly's point of view, one of the most common complaints directed at customer relationship management software platforms is how complicated and confusing they are to utilize properly. With this in mind, Insightly set about creating a customer relationship management software platform that could be operated as easily as someone operates their Internet browser or email. By cutting out a lot of the more complicated design that developers indirectly include into customer relationship management software platforms, Insightly has manged to create a unique product that works efficiently.