Marketo
Marketo is sophisticated online CRM software that helps any business utilize the power of leveraging information. It enables any company to improve the quality of their leads and helps them focus their sales team on those leads most likely to become customers. They realize that customer relationship management is a means to the end of increasing sales. Toward this end, it integrates e-mail and mobile marketing as well as maximizing consumer marketing to make the most out of the leads coming into a company. More than lead management, Marketo is actually marketing automation software that helps any business grow faster and more efficiently by tracking relevant interactions between a lead and their company and any relevant data about that lead, so their sales team knows where to spend their time for maximum conversions. Additionally, it helps companies track their marketing programs and determine which ones are most effective at improving their bottom line.