Marketo is the CRM software that puts marketing front and center. The entire purpose of organizing contacts with customer relationship management software is to drive more sales, and this is its primary emphasis. From rapidly growing businesses to those that have already achieved an impressive size, Marketo can help expand sales at all levels. Opportunities for email marketing, consumer marketing, customer base marketing and mobile marketing can be easily identified and exploited with this feature-rich and powerful software. It is all about furthering engagement with contacts and converting them into customers and then repeat customers. Along with marketing automation features, it provides the ability to segment contacts into various demographics for custom digital ads and provides marketing analytics. By incorporating information from your contacts from multiple sources, it also helps you match them up with content that they may find of interest and that will further customer engagement and sales.