The best name in online CRM software is the one that created the space. There was a time when customer relationship management software could not run on the web. Salesforce.com was a major force behind changing that. It was an innovator at the turn of the millenium, and years later, Salesforce.com continues to move CRM concepts into the future. Brands that use Salesforce.com are too many to name. The list is in the tens of thousands. The software also offers more features than most others pretending themselves into this space. Between integrations and analytics and pipeline projections, there is much that a bsuiness can do with the tools that Salesforce.com provides, but one need not feel overwhelmed. You can use what makes sense to you at Salesforce.com and leave what is not useful to you alone. Salesforce.com is very flexible and can take your business to the next level.