Marketo
Marketo, as its name implies, is an online CRM software that is focused around marketing. The designers of this simple yet powerful software realize the purpose of tracking contacts and lead management is to expand sales and improve a company's bottom line. Beyond simply customer relationship management software, Marketo is marketing automation software. It provides all the tools and reports to deliver measurable results from the point of acquiring a contact through to converting them into a customer and then retaining them as a repeat buyer. To accomplish all this, Marketo combines lead management, e-mail marketing, consumer marketing, customer base marketing and mobile marketing into a unified sales driving digital marketing solution. The online nature of this software means that you can access and use it wherever you're working. The company behind Marketo provides service, support and educational resources, and it scales package features and pricing for a particular businesses needs.