Proper customer relations management is crucial to the ultimate success of a business enterprise. Sugar CRM is the best customer relations software application available today for a number of important reasons. Sugar CRM software includes a highly user friendly interface. A staff member will not be required to spend an undo amount of time trying to figure out how the application works. Sugar CRM software is comprehensive and fully integrated. The applications comes complete with a wealth of features that are vital to proper customer relations management in a highly competitive marketplace. Sugar CRM software is adaptable. The creators of the solution understands that no two businesses are exactly alike and the application can be modified to fit the specific needs of a particular enterprise. Finally, Sugar CRM software is affordable. A business need not invest an inordinate amount of money to have the most effective customer relations management solution integrated into its operations.