Salesforce.com offers customer relationship management (CRM) software that can propel businesses to long term success. This platform is designed to spike profits for enterprises that want to elevate themselves to the highest levels of success in the global marketplace. Cloud technology makes it possible for businesses to reach out to all parties that are involved in transactions such as sales, shipping and distribution. Vendors, freight carriers and suppliers are listed in contact lists that are stored on virtual cloud space. Businesses can access the online information and use it to improve practices such as marketing and sales. In order to drive more shoppers to an online store or physical office location, a business should prompt patrons with strong calls-to-action. Salesforce.com offers various email marketing solutions that reach out directly to shoppers who are likely to buy something again based on previous purchases and other trends that are common in the retail world.