Insightly may be the best online CRM title for small businesses. It puts a complete CRM suite of tools online, and it offers a quality basic product that users can access and use for free, forever -- if they choose not to upgrade. This brand of online CRM has steadily become one of the major players in the online CRM world over recent years. This fact is likely due to its totally free option and the brand's persistent online advertising program. Either way, Insightly has a high quality CRM available to any company that needs help with close more sales.