Salesforce.com became the world's best CRM by helping businesses sell smarter. This online software enables workers to access it wherever they may be from any mobile device. It creates more leads for a business while enabling it to take less time to convert those leads into customers and then retaining those customers over the long term. It does this by providing an efficient, organizational structure to managing communications with all contacts between your business and prospects, customers, suppliers and anyone else the company has a relationship with. Sales occur more rapidly and with less overhead by Salesforce.com tracking all interactions with a given customer in one place so anyone working with that customer now knows how far along the sales process they are and what the next step is. This software also utilizes such coordination to more efficiently manage projects and tasks within the business by coordinating contacts between team members.