Insightly CRM is a customer relationship management tool focused on providing businesses with easy and portable access to customer data, helping create and follow up leads and at the same time tracking and interpreting customer data. One of Insightly's main selling points is that it is online CRM software, meaning that the user only needs a device with an Internet connection to log in and start taking advantage of its features - removing the tether to any particular device or workflow. Insightly offers its users several standard CRM features like a simple and straightforward task assignment and automation suite, as well as lead tracking, customer databases and visualization tools, and easy to use user interface. With its remote capabilities, cloud-based security, and wide set of available features, Insightly is a powerful and flexible CRM solution, and one that is suitable for a wide array of businesses in any field and of any size.