Salsa Labs is a customer relationship software program that is geared mainly towards non-profit groups. Salsa Labs has been billed as the world's first engagement supporter platform that mixes that support with better relationship management with a customer base. The app is incredibly helpful because of the fact that all of the tools needed for those who work with non-profit groups are readily available and there's no hassle to try and find new things. Several advantages can be found is using this tool, such as better online advocacy for a product, meaning getting people interested in the program and helping to increase all donations. This ties into the online fundraising aspect because now holding a fundraiser comes much easier and users can keep track of all the funds made and stores the results in a database that's easy to access. Social marketing is especially helpful since social media is everywhere.