Kindful is the name of customer relationship software system that is meant to help people interest in business and non-profit organizations. Kindful is considered to be one of the best non-profit software tools on the market because it operates as a fundraiser and donor database system that helps non-profit groups grow their own business. The software is also capable of integrating many of its best in-class online tools with other aspects such as events planning, marketing with emails and accounting projects, giving users a multitude of resources to use. Since online fundraising is one of the major goals of the app, a plethora of online tools are available such as online donation pages, meaning users can keep everything simple and make it easy to navigate. There is also the fact that communication with donors becomes a lot easier and advocating for and empowering donors can be done with these pages.