Salsa Labs has developed cloud-based solutions for the marketing, advocacy and fundraising of various social causes. The fundraising software has been developed in order to automate the process of donor management, ideally helping customers fine-tune the manner in which they can develop and maintain a healthily-sized customer base. The specific aim of Salsa Lab's CRM tools are to optimize the effectiveness with which clients are able to acquire their donors and retain them in a more consistent, long-lasting manner. On average, users of the agency's CRM software have managed to increase their profitability and gift sizes by as much as six times the average nonprofit industry rates.