Abila Millennium provides a variety of features to nonprofit organizations that need customer relationship management software. By tracking donor activity on multiple levels, it offers a thorough view of how engaged each participant is with the nonprofit group. For example, the software can show how much money an individual donates and how often this occurs and whether the person attends any organization-sponsored events. Their responses to fundraising activities can be analyzed. If they communicate through email or participate in the organization's social media, this can be included in the data as well. All this information gives the group more insight into how effective certain fundraising campaigns are and helps with customization of fundraising efforts for individual members and contributors. Those participants appreciate the customized attention, as the amount of irrelevant communications they receive is now minimized.