CRM software should be succinct for non-profits so they can focus on their mission. WizeHive understands this dichotomy and has created a four prongs solution. Grants and awards are housed in the same category, while scholarships can also be used for organizations with that program. Automation makes the strategy work with user-friendly applications that remove the need for spreadsheets. Emails with logos are also used as a targeted and organizational tool to eliminate long threads by prioritizing senders. Flexibility is essential for non-profits that need to create fundraising campaigns on-the-fly to capitalize on trends. Contests are a fun way to engage supporters with competitions submitted on Twitter or Facebook. Payments can be made from voting participants as well as gaining leads during the process. Voting and judging submissions are integrated for access using desktop or mobile portals. Cloud computing offers groups the innovative capability to build apps without special codes.