Zoho is so much more than a simple software suite designed to help with customer relations management. It is technically a full operating system in which CRM is just a small fraction of the total utility. The software also includes accounting and emailing systems, as well as the ability to build custom apps right inside the platform. Their free CRM services are geared toward helping brands reach new goals in terms of sales and conversions, and it includes the ability to produce analytical reports and metrics to determine what areas need improvement. One of the best features of Zoho is that it can be scaled to work with brands of just about any size, including startups all the way to enterprise businesses. The software is built to streamline operations while increasing the potential for greater sales figures and higher revenues. It even features an AI assistant named Zia to help with CRM.