Zoho is a free customer relationship management software platform that is the perfect choice for small businesses that are on a tight advertising budget and have had difficult in the past with data management suites. Although Zoho is a free customer relationship management software platform, that does not mean that it lacks any of the features that are found in similar paid platforms. In fact, it could be argued that Zoho is actually more efficient than many of its paid alternatives. Without wasting energy or resources on unnecessary features, Zoho has managed to instead create a software platform that captures the essence of data management. Small businesses that have struggled to find a customer relationship management software platform that is specific to their industry will also be pleased to know that Zoho's services are as adaptive as they are responsive.