Insightly is a customer relationship management software platform developer that has regularly been recognized by both clients and its competitors as one of the best alternatives to paid customer relationship management software platforms. As a free service, Insightly's customer relationship management software platform remains one of the best options for clients that are simply too strapped for cash to invest in any other options. By promoting their product for free, Insightly has been able to carve out a specific niche for itself in the industry as a far more affordable option than what some of the other development teams are offering for their software. Despite being offered to clients for free, that doesn't necessarily mean that Insightly hasn't put considerable thought and effort into the platform's design. By working closely with their existing clients, Insightly has managed to create a customer relationship management software platform that feels like it's expensive.