The most important and critical part of the any business is communication. For instance, you need from time to time to track what you said, with whom you spoke to, what you spoke about and when you spoke. However, it is obvious that people can't remember everything they did and hence communication has to be streamlined, simple and organized using an elaborate system. Insightly is well suited for organizing interactions with clients and it is well suited for tracking emails, projects, notes, leads and much more. It has excellent integration with Google contact and calendar sync. Most small businesses opt for trial account instead of the free because of the features the full version provides to the users. The software has an excellent social CRM capability. For instance, it has a Facebook like layout which feels familiar to many users. Insightly allows the creation of activity and pipelines sets hence you can easily track progress visually at a glance and create template of tasks for each stage.