Azure Path has been a critical part of lead management programs since 2007. Since that time, they've taken the lead as one of the most innovative CRM software in the world. Their set of principles is what has made them the best CRM company in the eyes of many award committees. Azure Path states a clear line of principles: Clients as partners, no price gouging, and no feature dangling. This means having a basic program and then hiking the price up for features that are necessary to the usefulness of the program. When you go with Azure Path as your CRM program, you're getting a fully functioning, priced up-front program that is going to generate leads that turn into sales over the years. Any company that feels like it could be doing more with its leads would do well to contact Azure Path, a truly innovative solution to digital leads.