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Customer service is critical in all kinds of business, not the least of which is the financial advisory industry. In fact, customer service is basically all that these individuals do. If they are not good to their customers, then they will not have customers any more, and that means no income stream for them. Fortunately, there are customer relationship management (CRM) software programs which make it easier to manage customers. These are great products because of the value that they provide to those in the industry. They are designed to be extremely useful and easy to use. The ultimate goal of Infusionsoft is to help users keep their customers managed and well taken care of. It all starts with organization but at the end of the day it is about bringing the right attitude to the table. If one can just get their customers to a point where they feel taken care of then they will be doing just fine.